Every child is a miracle, but from conception to birth and onwards through life, the journey is not always easy. With reports indicating that more than 60 percent of the South African population has little or no food security, children are often left hungry. In many instances, children that attend schools that cater a meal a day receive their one and only daily meal at school – others are not so lucky.
In an effort to address this, the proudly South African designer children’s clothing manufacturer, Keedo, launched an initiative that is helping these young children to eat, grow and flourish. The Miracle Grows campaign, which operates in partnership with media personality and entrepreneur, Jo-Ann Strauss, and the Stop Hunger Now campaign, ensures that with every Miracle Grow (babygrow) sold, a warm, balanced meal is provided for six underprivileged children.
With the motto “Keedo cares”, this initiative is very close to the heart of the brand, that strives to educate children about the beauty of nature. Considering the angst of wondering where their next meal will come from, it is hoped that this initiative will give these needy children a little less worry, and a little more childhood – letting kids be kids.
Stop Hunger Now is an international organisation that operates to coordinate the distribution of food and life-saving aid worldwide. It is currently being supported by three of the MasterChef Australia presenters, who are running a special initiative in South Africa to raise awareness and bolster support.
For more information about the Miracle Grows initiative, please CLICK HERE.
Look out for Keedo’s new Flower Child range this winter. Gorgeous floral inspired dresses, tops and coats in bright pinks and oranges will add a burst of colour and designer style to any winter wardrobe. Keedo clothing is designed for both comfort and fun, but it also incorporates educational messages into the designs which gently educate children about wildlife and the environment. For more info: www.keedo.co.za.
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Keedo, has recently launched its beautiful Classic Couture range. Featuring soft fabrics and shades of white, bronze, grey and pink, every little princess will feel comfortable, look fashionable and exude style in this collection.
The range was developed in line with customer requirements, according to Keedo’s Quick Response Programme. Couture inspired headbands, feminine dresses and tunics, and complementary accessories provide all the items to complete every little girl’s wardrobe. Clothe your princess in this white polynit dress, bronze shoes and flowery headband – and she’ll be ready to take on the world, matching handbag in hand.
In the current economic climate, establishing a business is no easy feat. Founding a business that is successful, independent and philanthropic, while developing additional channels purely to create jobs, is a masterpiece – but how can this be achieved? Continue reading An Independent Clothing Brand That Cares
Spring is here and we are celebrating with a fantastic weekly giveaway! Starting Monday, 6 September 2015, you could stand a chance to be the winner of a R250 Keedo voucher and get a photo of your child printed and put up in all Keedo stores nationwide! We are calling it – Keedo’s fan of the week. Continue reading Are You Keedo’s Greatest Fan?
Fashion stylist, image consultant and wife to the beloved Heinz Winckler; Alette Winckler is a force to be reckoned with when it comes to style. With a focus on ensuring that her family carries on her fashionable genes, Alette loves dressing her kiddies in Keedo clothing. Continue reading The Little Wincklers love Keedo
A lot of planning goes in to designing a Keedo range. The start off point is usually finding inspiration or a theme – mystical forest creatures inspired The Forest Fairies range. The next step would then be to choose a colour palette and then naming these colours to suit the range. The series of colours chosen for Forest Fairies is called: Misty Pink, Dusky Orchid, Blaze and Lemon Grass. Continue reading The Forest Fairies Range
Kirsten Hanson, malnutrition expert, recently stated in the Daily Maverick the following shocking statement: Continue reading Keedo fights against hunger
Nelia Annandale founded Keedo in 1993 after a near fatal skiing accident gave her the push she needed to start her own business. Once receiving a small loan, Nelia launched the first Keedo branch in Cape Town. Continue reading Welcome to Keedo!